Detecting online fraud on e-commerce website is linked to its own risks and challenges. This article explains how to set up DupZapper to detect online fraud in e-commerce, online stores and other websites offering one-off purchases.
Analysing fraud in online stores can be done using two different workflow approaches: shopping cart / purchase order based or account based. With DupZapper you can choose either, depending on which is more appropriate for the way you operate your business.
When you integrate DupZapper to a website, there is an ID value that is passed to system on activity you’d like to track, for example after user login or order. This ID is then displayed in DupZapper interface and we expect you to pass a value that would allow you to look up a customer or an order in your system - such as username, account number, order number and so on.
If an online store has a concept of customer accounts that shoppers are forced to create or that get implicitly created on the first purchase, its best to pass a customer identifier that would let analysts to look up the customer and see active orders in DupZapper interface.
Another option is to use order numbers directly instead of customer account numbers. It is recommended if most of your customers are doing single purchase, or if registration is not available altogether, or if there is a need to check why same customer is ordering twice for some other reason.
Overall detecting online fraud in online stores and e-commerce website has its specifics and we recommend to reach out DupZapper to discuss specific threats and how our service could help.